In the past week, there has been a lot of talk about whether or not Amazon Pay could grow in size to rival PayPal, the world’s current leading e-wallet service.
Amazon Pay, which allows merchants to offer a payment system that is linked to existing accounts, has grown in size over the past year and many small businesses are now discovering the many benefits of the method.
So, could Amazon Pay be the answer to your casino depositing issues? Read on to find out how it works and if you should expect it to be available at leading UK online casinos soon.
What Is Amazon Pay?
Amazon Pay, as its name suggests, is an online payment processing service owned by Amazon. It allows online merchants to accept payments via Amazon’s customer base – those who already have signed up and added a payment source to Amazon.
For consumers, the service works much like the e-wallet service PayPal. You can visit online websites to purchase goods and services using the payment methods stored in your Amazon account, such as credit cards or linked bank accounts.
Essentially, Amazon Pay offers a fuss-free payment option for many online consumers. Payments can be made in a matter of seconds, and consumers can rest assured that their payments are in the hands of an already-trusted brand.
Where Can I Use Amazon Pay?
Amazon Pay can currently be used at thousands of merchants in the UK, including Liberty, National Express, The Whisky Exchange and Seetickets.
All sites which accept Amazon Pay will display the ‘Amazon Pay’ button at checkout. Buyers can simply click the button to sign in to their Amazon account and pay with ease.
Amazon Pay at Online Casinos
Currently, there are no UK casinos which accept Amazon Pay. This is a shame, yet it’s not really the casino’s fault.
In fact, at the moment, Amazon Pay’s Acceptable Use Policy specifically bans merchants for using the service for gambling ventures:
‘[Found under the ‘Prohibited Items and Activities section of the policy] Gambling Businesses – includes online gambling (including poker), lotteries (including the sale of lottery tickets), games of chance (including sweepstakes and raffles), sports forecasting, or odds-making.’
Amazon state that all items and activities mentioned in the policy are banned are prohibited as they ‘may be illegal or inappropriate in connection with the use of our services.’
The Acceptable Usage Policy applies to any person or entity using our payment service and any transactions that we are asked to process. This is why the service hasn’t been launched at online casinos – yet.
Will Amazon Pay be Available at Online Casinos Soon?
Although Amazon has set clear rules in its Usage Policy, we still have some hope that this method could come to online casinos soon.
This is because, as we mentioned earlier, Amazon Pay are vying for PayPal’s customer base. As the service expands, it will need to do more to make sure it occupies a unique place in the market – and speedy deposits for online gamblers could be one of these.
Moreover, the Amazon Pay Acceptable Usage Policy (for the UK) hasn’t been updated since 2015. This means that whilst the brand is growing, their policy is still a little dated.
Interestingly, PayPal employed a similar policy when they first started out. However, as gambling is legal in the UK, they now maintain that the service can be used by verified online casinos which hold the correct licenses and certificates.
Amazon Pay would do well to do the same as, as we all know, the iGaming market is only set to get bigger and bigger.
Why Wouldn’t Amazon Pay Consider Online Casinos?
The only argument which would go against Amazon Pay being rolled out at online casinos is that it wouldn’t be beneficial for them.
Many opponents of Amazon Pay argue that the service should be used with caution, as it gives Amazon control over one side of the transaction. In short, many merchants worry that Amazon will be able to study their customers’ behaviours and payment histories.
This is bad for independent brands, as it provides Amazon with competitive insights. It’s also bad for online gamblers who are hopeful they may be able to use the method to make casino deposits in the future, as Amazon has no vested interest in offering the service to online casinos as they don’t offer similar gambling services.
At the moment, we can’t say for certain whether Amazon Pay will be available at online casinos in the near future. On one hand, if the service wants to capture some of PayPal’s market it would be a good move for them.
On the other hand, Amazon has no direct motive to get involved with the gambling industry. However, should Amazon Pay start to be used by online casinos, we’ll be sure to report on it – so, watch this space!